Starting a business is not an easy job. Even if you have a great product or service, an extraordinary group of talented people in your team, and a goal to grow in the coming years, you still have to face a long and challenging road ahead of you. Starting with a great foundation is necessary, but you shouldn’t forget one of the most important pieces in your business puzzle, which is a marketing plan. If you do this right, the road can be rewarding.
Marketing is considered to be the biggest challenge for every start-up business. You may have a great brand, the great product, the great service, but all of these won’t do any good if no one knows about it. Therefore, you have to think of wonderful marketing strategies that will get the attention of people, will help you build your reputation, and soon will help your business grow.
When we talk about marketing, over the years, it has changed differently. However, not all marketing strategies created in the last few years are equally effective. There are others that don’t really affect the business at all while there are others that hit the bull’s eye.
Do you want to know what marketing strategies you should adopt for your starting business? Then let’s dive in.
Social Media Marketing
There’s no denying that social media has become a powerful tool to promote your product. Many marketers have testified that they have increased their brand exposure because of social media, and it has become an important tool for their business. Social media can increase your traffic, therefore, increase your exposure. It can also help develop loyal customers, generate leads, improve search rankings, and increase sales.
In order to succeed with social media marketing, you have to choose the right channel. Note that if one brand is successful in Twitter or Instagram, it doesn’t mean you’ll be successful as well on these channels. If you find that your potential customers are on Facebook, then focus on promoting your product on Facebook. Develop contents or posts that will encourage your audience to engage and be interested to know your product or service.
The trend of influencer marketing has been catching up really past these days. It has been considered to be a highly effective tool for start-ups to grow their brand. The good thing about this is that it’s not as expensive as other traditional marketing channels.
If you don’t have enough budget, what you can do is to find micro-influencers for your product. They have a high engagement rate but charge only a low fee because they don’t have a large following base.
If you want to promote your products effectively, then you should let your customers do it for you. For start-ups, you can launch a referral program where your customers get a freebie or a discount if they have referred your product to their circles. By doing this, your customers will be motivated to promote your product to their friends or family and help you grow your business. Launch a referral campaign on your social media account or your website.
There are other marketing strategies that you can try, but whatever strategy you use, do not expect your start-up to be a huge it overnight. Sometimes, the rewards of your efforts take time. Sometimes, your marketing is not an issue. It’s just that customers are taking a little bit longer in noticing your brand. If you have a plan, then stick with it. If you have planned your marketing efforts for six months, then do not stop after just a couple of weeks. Lastly, do not get discouraged and never give up