Today I want to tell you about five keys that you should take care of when making promotional gifts because there is a thin line between doing something exciting and falling into the cliche.
Critical # 1 – Think of the consumer
It is not about giving all the time the typical caps, pens or mouse pads.
Come on; there’s nothing wrong with this, but as long as it’s something the consumer would want.
Some people want pens, and there are others who prefer a wireless speaker.
So the key is at first to know what kind of consumer I want and what kind of promotional gift I would like.
This first point is the big difference between investing and spending money.
Key # 2 – Make your brand look, but do not scare
When you offer a promotional gift, people are aware that they are choosing your brand over that of the competition.
You do not have to put your company’s logo in such a striking way that everyone sees it miles away.
Obviously depends on the promotional gifts you choose, for example in a USB memory for its size, this rule is complicated to follow because for your brand to look must have the right size.
But with this key, I mean other promotional gifts.
For example an umbrella; It is perfect to use your brand colors and even put it somewhere, but it does not seem that the user is a promoter of your business.
Key # 3 – Be creative
With this key, in a way, I return to what I say in the first point.
Do not fall into the cliche of always giving the same or what everyone does. That looks ugly, and even the client will feel that you did not dedicate 2 minutes to understand what you would like.
There are many websites with promotional gift options for you to evaluate, get creative and even compare what is best.
BUT USE YOUR CREATIVITY.
Key # 4 – Make it practical.
Attention with this advice. If you are going to make a promotional gift, please make it practical.
A company recently gave me a kind of knife to open letters. Really? Who receives letters yet?
And if you receive them, do you receive so many, as to give a card?
The advice is simple. And again it goes in relation to other points.
MAKE YOUR PROMOTIONAL GIFT PRACTICAL FOR THE CLIENT.
Key # 5 – Take advantage of the moment
There are different times of the year that can be ideal for your promotional gifts: father’s day, child’s day, women’s day, etc.
For example here they talk about Christmas marketing , so the key question would be:
AND WHY NOT TAKE ADVANTAGE OF THAT DATE TO MAKE A SHOCKING PROMOTIONAL GIFT?
So the last key is simple.
Give something to your clients or potential customers in key times, in order to increase the impact of what you are offering.
I hope these tips have been helpful and that you really take advantage of this type of marketing actions that, when focused, can have interesting results.
Someone tells you, he bought 2 deodorants to listen to while he bathes, some music on his wireless speaker.
Starting a business is not an easy job. Even if you have a great product or service, an extraordinary group of talented people in your team, and a goal to grow in the coming years, you still have to face a long and challenging road ahead of you. Starting with a great foundation is necessary, but you shouldn’t forget one of the most important pieces in your business puzzle, which is a marketing plan. If you do this right, the road can be rewarding.
Marketing is considered to be the biggest challenge for every start-up business. You may have a great brand, the great product, the great service, but all of these won’t do any good if no one knows about it. Therefore, you have to think of wonderful marketing strategies that will get the attention of people, will help you build your reputation, and soon will help your business grow.
When we talk about marketing, over the years, it has changed differently. However, not all marketing strategies created in the last few years are equally effective. There are others that don’t really affect the business at all while there are others that hit the bull’s eye.
Do you want to know what marketing strategies you should adopt for your starting business? Then let’s dive in.
Social Media Marketing
There’s no denying that social media has become a powerful tool to promote your product. Many marketers have testified that they have increased their brand exposure because of social media, and it has become an important tool for their business. Social media can increase your traffic, therefore, increase your exposure. It can also help develop loyal customers, generate leads, improve search rankings, and increase sales.
In order to succeed with social media marketing, you have to choose the right channel. Note that if one brand is successful in Twitter or Instagram, it doesn’t mean you’ll be successful as well on these channels. If you find that your potential customers are on Facebook, then focus on promoting your product on Facebook. Develop contents or posts that will encourage your audience to engage and be interested to know your product or service.
The trend of influencer marketing has been catching up really past these days. It has been considered to be a highly effective tool for start-ups to grow their brand. The good thing about this is that it’s not as expensive as other traditional marketing channels.
If you don’t have enough budget, what you can do is to find micro-influencers for your product. They have a high engagement rate but charge only a low fee because they don’t have a large following base.
If you want to promote your products effectively, then you should let your customers do it for you. For start-ups, you can launch a referral program where your customers get a freebie or a discount if they have referred your product to their circles. By doing this, your customers will be motivated to promote your product to their friends or family and help you grow your business. Launch a referral campaign on your social media account or your website.
There are other marketing strategies that you can try, but whatever strategy you use, do not expect your start-up to be a huge it overnight. Sometimes, the rewards of your efforts take time. Sometimes, your marketing is not an issue. It’s just that customers are taking a little bit longer in noticing your brand. If you have a plan, then stick with it. If you have planned your marketing efforts for six months, then do not stop after just a couple of weeks. Lastly, do not get discouraged and never give up…
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If you have pictures you want to display, you want to make sure that you choose the best picture frames. Picture frames add life to your photos, and they allow you to view your photos however you like. If you are looking for the best picture frames, you might want to buy them online. You can get the best deals when you buy your frames online, and you are going to save a lot of money when you do this.
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If you want to choose from the widest selection of frames and get the best deals, you need to shop online. You won’t be worrying about what you want because you can easily choose a ton of different frames that are going to look amazing in your home. The best frames are going to be affordable, and they are going to look amazing.
Always take your time and look for what you need in a frame. Picture frames bring your pictures to life, and you can easily move them anywhere that you want in your home. You are going to feel a lot better when you have a great selection of frames to choose from. The frames are going to look great, and your pictures are going to come to life.
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How To Choose The Best Picture Frames Online Photos always look good, and they look even better when you choose a good frame. There are lots of things that you can do when you are looking for frames, and you can easily take care of all of your framing needs when you take the time to look for the best frames.…